How to Make It in America follows two enterprising twentysomethings as they hustle their way through New York City, determined to achieve their version of the American Dream. Trying to make a name for themselves in the city's competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to make their way up.
01 - Pilot
his skateboard-deck business venture hits the wall, 20-something graphic designer Ben agrees to fund a “sure thing” leather-jacket hustle proposed by his good-times best friend, Cam.
02 - Crisp
sing $3G they got via yet another (very) high-interest loan from Rene, Ben and Cam buy up a roll of (hot) premium-denim material, then hit a series of dead ends in their search to find a manufacturer to make samples of their “Crisp” brand of retro-70s jeans.
03 - Paper, Denim, Dollars
While Ben and Cam track down a tailor to re-imagine some 1970s-era jeans, Rachel (who works at an interior-design boutique for an eccentric boss named Edie) rethinks her future after reconnecting with a friend who works abroad for the Peace Corps.
04 - Unhappy Birthday
In an attempt to divert himself from the depressing fact that it’s Rachel’s birthday and she’s being thrown an intimate dinner party attended by her new squeeze Darren (a handsome hotel developer), Ben decides to spend the night taking Kaplan to a velvet-rope nightclub. Meanwhile, Cam lands a high-paying gig bartending at a gala benefit, but decides to forfeit the job to keep a forlorn Ben – and Kaplan and Domingo – company.
05 - Big in Japan
After running into a successful designer on the street, Ben and Cam get hooked up with a top Japanese buyer named Hidemi, but find their business taking a surprising detour after showing him their none-too-Crisp jean sample.
06 - Good Vintage
Despite a fresh infusion of cash from Kaplan, Ben and Cam find it hard to meet Hidemi’s vintage-tee quota of 300 – until an attractive retail employee named Julie helps bail them out.
07 - Keep on Truck'n
While Ben is getting tight with Julie, Rachel is put off by Darren’s sudden offer to let her and Edie design a hotel. To pay off an overdue debt to Rene, Cam and Ben agree to hand out Rasta Monsta samples at Union Square, but cut short their job in order to retrieve their tees from the silk screener.
08 - Never Say Die
Cam suspects Rene in the disappearance of his and Ben’s tees and Rachel makes a life choice.